Visitors who stay
The first seconds decide whether anyone reads your offer at all.
Landing pagesWebsite speed optimisation
A visitor who waits leaves. Speed work means a lighter page, fewer requests and a server that answers quickly — and search engines notice all three.
Speed work means reducing the weight of your pages and ordering what they request, so they appear quickly. The visitor who waits goes back to the results and clicks someone else, and a slow page has a harder time holding a good position in the first place.
Where speed is usually lost
- Photos uploaded straight from a camera or a phone, several megabytes each.
- A pile of plugins loading code on every page, most of it unused.
- Fonts and scripts from other sites that block the page while they load.
- A crowded or distant server that is slow to answer at all.
- No image sizes in the code, so the layout jumps while it loads.
How we work on it
We measure the page first and find what is actually heavy, instead of guessing. Then we compress and resize the images, remove what is not used, set the sizes that stop the layout jumping, and — if the server is the bottleneck — move the site to hosting that answers faster. Then we measure again and show you the difference.
Related: hosting and responsive design.
What changes
What a faster site gives you
Better search position
Speed is one of the signals behind how pages are ranked.
SEO servicesCheaper ads
Paid clicks that land on a slow page are money thrown away.
Google AdsFAQ
Frequently asked questions
How fast should a website be?
Fast enough that the main content appears in the first couple of seconds on a normal mobile connection. Beyond that you start losing visitors who never see your offer.
We measure your pages and show you the numbers. We agree on every detail before we start, so you know what is inside the work and what is outside it.
What slows a website down most?
Heavy images, far and away. After that, unused plugins and code, outside scripts that block loading, and a slow server.
We find which of these applies to your site before quoting. After the site is live we stay with you, so any question or edit reaches the same team that built it.
Can you speed up a site you did not build?
Yes. We measure it, fix what is heavy and tell you honestly if the structure itself is the problem and a rebuild would cost less than patching.
See website redesign. We agree on every detail before we start, so you know what is inside the work and what is outside it.
Does speed work affect my design?
It should not. We compress images rather than removing them, and clean code rather than sections. If something has to change visually, we show you first.
Nothing is removed without your agreement. The design comes from your own identity: your logo, your colours and your real photos, not a template that fits anyone.
Will speed alone get me to the top of Google?
No. Speed is one signal among many. It helps, and a slow site holds you back, but content and indexing decide most of it.
See SEO services. We agree on every detail before we start, so you know what is inside the work and what is outside it.
How long does a speed pass take?
For most sites it is days rather than weeks, depending on how many pages and images there are and whether the hosting has to change too.
We tell you the timeline after we measure. The timing depends on the number of pages and on how ready your texts and photos are, and we give you a clear date before we start.
Does moving hosting make it faster?
It can, when the old server is the bottleneck. But moving a heavy site to a fast server still leaves it heavy — usually both need attention.
See migration. The hosting is on our own servers, and we keep an eye on the renewal and on the SSL certificate so the site never goes down or shows as not secure.
Will it stay fast?
Only if new content follows the same rules. Uploading uncompressed photos undoes the work, which is why image handling is part of the monthly maintenance.
See maintenance. We agree on every detail before we start, so you know what is inside the work and what is outside it.
Is your site slow on mobile?
Send us the address and we will measure it and tell you what is holding it back.