Running ads
An ad must land on a page about exactly what it promised, not on a home page.
Google AdsLanding page design
One page, one service, one action: the visitor understands in seconds and calls or sends a WhatsApp message.
A landing page is not an ordinary page from your site. It is built for a single purpose: a headline that says what you offer, short points that answer the question in the visitor’s head, real photos, and call, WhatsApp and form buttons that are never out of reach.
- One messageNo menus and no detours pulling the visitor away.
- One clear actionCall, WhatsApp and a form on every screen.
- Fast on mobileWhere most ad clicks come from.
- Built for one searchA single keyword, title and description per page.
When you need one
Three situations that call for a landing page
One service in demand
A service people keep asking about deserves its own page and its own questions.
All servicesA specific search term
A page per term your customers type is what earns free traffic.
SEO servicesWhat makes a landing page work
- A direct headline: the visitor knows in one second they are in the right place.
- Answers before questions: short points about what the work includes.
- Speed: someone arriving from an ad will not wait for a heavy page.
- A visible button: call and WhatsApp reachable without scrolling on a phone.
- An FAQ: it removes the hesitation that stops people calling.
Inside your site, or standalone?
Both work. A landing page inside your site inherits the strength the whole site has in search and stays linked to your other services. A standalone page suits a temporary campaign or a single offer. We will tell you which fits your case before we build.
If your site is dated, see redesign or speed optimisation.
FAQ
Frequently asked questions
What is a landing page?
A page built for one purpose: to present a service or an offer and get the visitor to call, message or fill in a form — with no distractions pulling them elsewhere.
It is the foundation of any ad campaign. See Google Ads.
Why not send ads to my home page?
Because a home page talks about everything you do, while someone who clicked an ad wants one thing. When the page matches the ad exactly, far more clicks become calls.
It also stops budget disappearing on clicks that go nowhere.
How long does a landing page take?
Less than a full site, since it is one page, but it needs clear content and photos. We put the timeline into the quote once we have discussed the service.
Ready content shortens it further. The timing depends on the number of pages and on how ready your texts and photos are, and we give you a clear date before we start.
Who writes the text on the page?
You give us the detail about your service, what makes it different and your prices; we arrange the text and questions so a customer can follow them. The facts have to come from you.
We review it with you before publishing.
Will the page also appear in free search results?
Yes — we prepare it for one search term with a proper title, description and structure, and work on indexing it. Free visibility takes longer than paid clicks.
See indexing. Search work keeps going: we set the page titles and descriptions, keep the site fast and follow the results afterwards.
Can you add a form that reaches WhatsApp?
Yes. The form takes the name, number and service and opens WhatsApp with the details written in, so enquiries reach you directly without email or a dashboard.
It is the same form as on our contact page. We agree on every detail before we start, so you know what is inside the work and what is outside it.
Can I have several landing pages?
Yes, and that is the better approach: one page per service or search term, each with its own content and questions, so every campaign lands in the right place.
See how we structure it on our services page. After the site is live we stay with you, so any question or edit reaches the same team that built it.
What does a landing page cost?
It depends on whether it sits inside your existing site or stands alone, and on the content and photos needed. You get a clear number before we start.
See pricing. We put the price in writing before we start, so nothing extra shows up later.
Want a page that brings calls?
Tell us which service you want to advertise and we will build its page.